The Leads Generation Platform Targeting Latinos to be Available in
More Than 20 Markets by Year-End
SEATTLE & SANTA MONICA, Calif.--(BUSINESS WIRE)--Jun. 5, 2013--
Entravision
Communications Corporation (NYSE: EVC), a diversified
Spanish-language media company with a unique portfolio spanning
television, radio, online and digital assets, today announced the
continued expansion of its EntraLeads
product – a mobile and online leads generation program focused on
serving advertisers targeting the Latino community. The product was
developed through a partnership with Marchex,
Inc. (NASDAQ: MCHX), a leader in mobile performance advertising, and
is designed to complement Entravision’s suite of existing digital and
traditional advertising solutions.
While Latinos in the U.S. lead the country in adoption and use of mobile
technology, the market is particularly underserved by advertisers online
and in mobile. As a result, advertisers now understand that they need to
supplement their traditional television and radio advertisements with
direct outreach to Latino consumers via their mobile devices.
EntraLeads
is a mobile and online leads generation program that delivers new
customer phone calls and other high-quality lead forms to the national
and local advertising community. It identifies key details of customer
interactions, measures the outcomes and provides access to this
information online and via email. This crucial analytics data helps
advertisers maximize their advertising and measure the effectiveness of
their campaigns.
“Our diversified media platform reaches millions of Latino consumers in
the fastest-growing and most densely-populated Latino markets in the
country,” said Walter F. Ulloa, Entravision Chairman and Chief Executive
Officer. “Both local and national advertisers recognize the need to
connect with our rapidly-growing audience. Latinos are significant
consumers of mobile technology and are becoming an increasingly
influential contributor to our nation’s economy. By broadening our
partnership with Marchex to include additional markets, we will
strengthen our ability to serve our advertising clients, while better
monetizing our mix of online, digital, radio and television broadcasting
assets.”
EntraLeads
began bridging this digital disconnect in September 2012 with an initial
launch in four markets: Los Angeles and San Diego, CA, and El Paso and
McAllen, TX. So far in 2013, EntraLeads
has launched in 15 additional markets including Washington D.C.;
Phoenix, AZ; Tampa and Orlando, FL; Denver, CO; and Las Vegas, NV.
The program now has several hundred local small and mid-sized clients
and saw a 75% increase in revenue in the first quarter of 2013 from the
last quarter of 2012. By the end of the year, Entravision plans on
offering EntraLeads
in at least four additional markets, bringing the total markets served
to over 20.
“Consumer behavior is rapidly expanding to include consumption of both
traditional and digital media in their daily lives, and businesses have
to adapt quickly,” said Brooks McMahon, Senior Vice President of Local
at Marchex. “We’re partnering with Entravision to broaden the tools and
expertise they provide their clients and successfully help Latino
advertisers enter the mobile and online marketing landscape and grow
their business.”
ABOUT MARCHEX, INC.
Marchex, Inc. delivers customer calls to businesses and analyzes those
calls so companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call Analytics, which powers all of
our advertising solutions, and allows partners to leverage data and
insights that accurately measure the performance of mobile, online and
offline call advertising; (2) Digital Call Marketplace, which annually
connects millions of consumer calls to our advertisers from a range of
mobile and online sources on a Pay For Call basis; and (3) Local Leads,
a white-labeled, full service digital advertising solution for small
business resellers that drives quality phone calls and other leads to
their small business advertisers.
Marchex is based in Seattle. To learn more, please visit www.marchex.com.
About Entravision Communications Corporation:
Entravision Communications Corporation is a diversified Spanish-language
media company utilizing a combination of television, radio and digital
operations to reach Latino consumers across the United States, as well
as the border markets of Mexico. Entravision is the largest affiliate
group of both the top-ranked Univision television network and
Univision's UniMas network, with television stations in 19 of the
nation's top 50 Latino markets. The company also operates one of the
nation's largest groups of primarily Spanish-language radio stations,
consisting of 49 owned and operated radio stations. Additionally,
Entravision has a variety of cross-platform digital content and sales
offerings designed to capitalize on the company's leadership position
within the Latino broadcasting community. Entravision shares of Class A
Common Stock are traded on The New York Stock Exchange under the symbol:
EVC.
Source: Marchex, Inc.
Marchex Investor Relations
Trevor Caldwell, 206-331-3316
ir(at)marchex.com
or
Marchex
Corporate Communications
Sonia Krishnan, 206-331-3434
skrishnan(at)marchex.com
or
Entravision
Investor Relations
Mike Smargiassi, 212-986-6667
smarg@braincomm.com
or
Entravision
Media Inquiries
Kathleen Hopkins, 212-986-6667
khopkins@braincomm.com