Marchex and DoubleClick Campaign Manager Deliver Better View of Media Performance
New integration provides marketers real-time view through conversions for inbound calls
Marketers rely on various digital metrics to measure the success of
campaigns, but with both online and offline touchpoints in a consumer’s
path to purchase, these measurements only offer a partial understanding
of a campaign’s impact. Marchex Display Analytics enables digital
marketers to accurately measure the impact of display and video
campaigns on offline sales from calls. With this integration,
DoubleClick customers can now take advantage of the rich phone call data
that
“Attributing offline events to our display advertising is an important
priority for many of our clients”, said
“Marchex is dedicated to connecting real-world, offline actions to
digital and mobile behavior. The integration with DoubleClick Campaign
Manager further validates the need for marketers to have a complete
picture of their customers’ behavior,” said
The Marchex Analytics platform measures offline sales, audiences and
consumer intent from digital advertisements across every channel and
every device. By Integrating with
For more information on Marchex Display Analytics and the secure, seamless integration with DoubleClick, please visit http://www.marchex.com/display-analytics/.
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View source version on businesswire.com: http://www.businesswire.com/news/home/20161013006434/en/
Source:
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
March Communications
617-960-8896
Marchex@marchcomms.com