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Marchex Announces Major Upgrades to Its Mobile and Call Ad Network Technology
Improvements Lead to Increased Yield to
The network enhancements include:
- Performance Based Monetization
- Leading Call Analytics technology, which determines and scores publisher quality
- REST API, a web design model that streamlines integration
- Clean Call technology to detect and block spam and fraudulent calls
“We built our publisher network with a very different vision – one that
focuses and rewards quality versus quantity,” said
Last year, Marchex’s network connected more than 150 million calls to advertisers via a growing list of high-quality publishers, many of which have seen yield grow by more than 50 percent.
These publishers include more than 100 directories, desktop and mobile search, and apps. Under Marchex’s performance-based model, they are rewarded based on actual outcomes like call conversions – not click-through rates.
That means publishers get paid based on measurable, data-driven results. In turn, publishers yield significantly more through Marchex’s Pay for Call ads than through integrations with other types of advertising, such as display or click.
Advertisers are already spending more than
Marchex supports its customers through a unique technology platform that has three primary components: (1) Call Analytics, which powers all of our advertising solutions, and allows partners to leverage data and insights that accurately measure the performance of mobile, online and offline call advertising; (2) Digital Call Marketplace, which annually connects millions of consumer calls to our advertisers from a range of mobile and online sources on a Pay For Call basis; and (3) Local Leads, a white-labeled, full-service digital advertising solution for small business resellers that drives quality phone calls and other leads to their small business advertisers. Marchex is based in Seattle.
To learn more, please visit www.marchex.com.
Sonia Krishnan, 206-331-3434