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Marchex Announces New Product Solution for National Advertisers with a Local Presence; Early Data Show 30% Boost in Ad Campaign Performance
These new features are designed to drive greater campaign effectiveness for national brands with a local presence. Advertisers will now have: maximum brand control across hundreds or thousands of local affiliates; increased local demand generation across mobile and other digital channels; and the ability to manage the competitive and increasingly fragmented digital landscape.
Marchex will also work closely with corporate and regional marketing teams to design the program, manage the launch process and provide ongoing support.
“We are responding to the unique challenges experienced today by
national advertisers, such as auto manufacturers with regional
dealerships or hotels with local chains,” said
Last year, national brands spent
“Historically, we’ve seen much of that spend essentially unexploited
because local branches are often viewed as separate small businesses,
instead of key facets of the national brand,” said
Marchex’s new solution provides:
- A Pay For Performance model and platform. Rather than paying for advertising media, advertisers pay only for actual lead outcomes (e.g. phone calls or lead forms).
- Unique performance elements for promoting local affiliates in the same region and to co-ordinate local and national campaigns.
- Consistent branding and messaging on landing pages and other materials.
- Market-leading call analytics and lead-focused reporting.
According to initial customer data, the new features boosted campaign performance by more than 30% compared to traditional local marketing strategies.
For more information, visit http://www.marchex.com/products/local-leads.
Marchex Public Relations:
Sonia Krishnan, 206-331-3434