SEATTLE--(BUSINESS WIRE)--Jan. 23, 2014--
Inc. (NASDAQ:MCHX), a mobile advertising technology company, today
announced it has entered into a preferred partnership with MapQuest,
Inc., wholly owned by AOL Inc.
The partnership allows Marchex to leverage MapQuest’s broad reach of
consumers across every digital channel for pay-for-call
advertising. In turn, MapQuest can now tap into Marchex’s rapidly
expanding base of more than 100,000 national and local businesses that
spend more than $100 million annually on performance-based advertising.
These targeted pay-for-call ads prompt high-intent consumers – those
typing in keywords on search engines or maps – to pick up the phone to
call the business.
Recent data underscores MapQuest’s broad scale in mobile. The brand
reached 38.1 million combined mobile and desktop unique visitors in
November 2013, according to comScore. MapQuest ranked third on a top 10
list of consumers’ most-used mobile apps for local business searches,
according to the 2013 Local Search Usage Study released in March by
comScore, 15Miles and Neustar Localeze.
“MapQuest is a major player in this space. We’re thrilled to create a
partnership with such a top-tier mobile and digital brand, which will
increase our footprint of high-intent mobile consumers,” said Travis
Fairchild, Vice President of Distribution at Marchex. “Ultimately,
creating quality connections between mobile consumers and businesses is
what drives the Marchex performance model.”
“We believe Marchex represents the right combination of product,
customer scale, and business model to help improve our business-listing
results and advertising yield,” said Brian McMahon, General Manager at
MapQuest. “This partnership provides an opportunity for MapQuest to
reach a broad selection of performance-based advertisers of all sizes
and evolve with an advertising format that is native to mobile – a phone
is a mobile advertising technology company. The company provides a suite
of products and services for businesses that depend on consumer phone
calls to drive sales. Marchex’s mobile advertising platform delivers new
customer phone calls to businesses, while its technology analyzes the
data in these calls to help maximize ad campaign results. Marchex
disrupts traditional advertising models by giving businesses full
transparency into their ad campaign performance and charging them based
on new customer acquisition.
Please visit www.marchex.com, blog.marchex.com or @marchex on
where Marchex discloses material information from time to time about the
company, its financial information, and its business.
MapQuest provides Internet, mobile and business solutions delivering on
the promise of helping people dream, plan, share and go wherever the map
meets their life. MapQuest is one of the leading mapping brands online,
reaching 28.4 million web users and 13.7 million mobile and tablet
users, with 4.0 million users across devices in November 2013, according
to comScore Media Metrix. MapQuest’s mobile solutions are compatible
with a variety of mobile devices, including iPhone and Android devices.
MapQuest, Inc., a wholly owned subsidiary of AOL Inc, is based in
Source: Marchex, Inc.
Marchex Corporate Communications
Sonia Krishnan, 206-331-3434
MapQuest Corporate Communications