Solution uses call data to identify high-intent audiences for custom
SEATTLE--(BUSINESS WIRE)--Jul. 20, 2017--
(Nasdaq: MCHX), a mobile advertising analytics company, today announced
the launch of Marchex Audience Targeting, a new solution that leverages
call data to automatically build high-value audience segments for
display and social media platforms like Facebook.
By helping brands understand who is calling, and what they’re calling
about, Marchex Audience Targeting empowers marketers with the ability to
target high intent audiences with their Facebook and display campaigns.
Marketers can now fine-tune campaigns down to specific audience segments
that are most likely to convert to customers, or find new segments and
opportunities that haven’t been targeted before.
“Many of our customers rely on phone calls to drive appointments and
sales, but they don’t have an effective way to identify callers who did
not convert, or retarget them through popular platforms like Facebook.
This lack of insight makes it difficult to follow-up with prospects and
convert them into customers,” said Nikhil Kolar, head of product and
engineering. “Marchex Audience Targeting helps digital marketers go back
and retarget their lost callers through Facebook and display ads,
ensuring more prospects turn into customers.”
Powered by Marchex
Speech Analytics and direct API integration with Facebook’s Offline
Conversions solution, Marchex Audience Targeting enables marketers to
maximize their marketing opportunities and produce custom audiences that
can result in new sales for the business.
The release of caller-based Audience Targeting comes on the heels of
Marchex Speech Analytics, part of the Marchex
Omnichannel Analytics Cloud. Together, these three offerings create
a powerful portfolio of solutions for marketers, operations
professionals, and distributed retail professionals who need to
understand what media channels are driving spend to their brand, whether
phone calls are resulting in positive business outcomes for the company,
and which high-value callers to retarget.
“Marketers are increasingly viewed as profit centers, responsible for
driving revenue,” said Guy Weismantel, EVP of marketing at Marchex. “The
power of caller-based Audience Targeting comes from giving marketers
another opportunity to identify prospects most likely to result in a
positive business outcome, whether that’s a sale or an appointment.”
is a media and analytics company that connects online behavior to
real-world, offline actions. By linking critical touchpoints in the
customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog
or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170720005268/en/
Source: Marchex, Inc.
Trevor Caldwell, 206-331-3600