LONDON--(BUSINESS WIRE)--Jun. 21, 2016--
On the heels of forming a UK-based sales and account management team, Marchex
(NASDAQ: MCHX), a mobile advertising analytics company, today announced
strong demand for its Marchex Call Analytics platform in the UK and
Europe. The platform, which connects phone sales to digital media
channels, is seeing increasing adoption from large advertisers looking
to maximize media efficiency and business operations when a consumer
uses a mobile phone to make an offline purchase.
Marchex Call Analytics has been adopted by leading brands across Europe
in a wide variety of industries, including AccorHotels, Yell and First
Stop. “We launched Marchex Call Analytics in the UK and United States in
order to gain real-time visibility and insights into performance of our
digital advertising campaigns,” said Kurt Stephenson, e-Commerce
Innovation Manager at AccorHotels, the world’s leading hotel operator.
“Within weeks, we achieved a 10x ROI on our investment, and we look
forward to a further global rollout.”
Marchex Call Analytics is now available in seven European countries,
including UK, Ireland, France, Spain, Italy, Poland, and the
Netherlands. In addition, Marchex has added roles in account management
and sales and opened an office in Central London. “Large advertisers are
increasingly looking to truly understand the online-to-offline customer
journey,” said Anna Forbes, Managing Director, UK at Marchex. “As such,
we are seeing strong interest from brands and agencies in Marchex Call
Consumers in the UK and Europe are increasingly using mobile devices to
research and select products and services, and using click-to-call to
make an appointment, reservation or purchase. Data from Google shows
that click-to-call functionality is a critical part of the path to
purchase for UK consumers in industries such as Auto, Telcos, Insurance,
Travel, Home Services and Professional Services.
Marchex Call Analytics next-generation call analytics technology
maximizes media efficiency for large advertisers by connecting phone
sales to digital media campaigns, down to the campaign, keyword and
impression. The platform’s Call DNA is the only conversational analytics
solution to visually map, classify and score every phone call so brands
can programmatically identify opportunities to improve sales
performance. Marchex Call Analytics for Search is the industry’s leading
platform to track and measure which keywords drive sales over the phone.
Marchex’s London office is located at the intersection of Oxford Street
and Tottenham Court Road in the heart of “Medialand.”
Marchex is a mobile advertising analytics company that connects online
behavior to real-world, offline actions. By linking critical touchpoints
in the customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit marchex.co.uk,
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160621005319/en/
Source: Marchex, Inc.
Trevor Caldwell, 206-331-3600
Marchex Corporate Communications