Your Best Customers Are Calling: New Industry Survey Reveals Impactful Way for Marketers to Move the Needle and Drive Revenue
Independent research shows phone customers convert faster, spend more, and churn less than digital consumers
Based on a survey of marketing decision makers, the new study from
“Phone calls to businesses, especially from smartphones, are expected to
exceed 100 billion this year alone,” said
Specifically, the study concluded that 60% of marketers said that
customers who call a brand convert an average of 30% faster than other
respondents, and they spend an average of 28% more and 54% of marketers
said they churn 28% less than customers closed in other channels. The
report was commissioned by
Not only are inbound phone calls key for driving revenue and retention, the survey found that marketers who employ ads that drive inbound phone calls report seeing higher customer engagement in their other channels – both online and offline – than marketers who do not have these ads. Further, data from phone calls, including customer references to specific campaigns or keywords, can provide valuable insights into how omnichannel campaigns are working, and how they can be optimized to better drive phone calls to boost engagement and sales. This results in better visibility for marketers and enables brands to display content that aligns with the interests of customers and prospects.
“We live in a connected world. App stores have literally millions of options for our smartphones, but the one application that everyone has on their device is simple: the phone itself. That should be a powerful takeaway for marketers,” continued Weismantel. “Marketers have more channels than ever to target prospects, but the results of this survey are clear - your best customers aren’t walking into your store to buy something, and they’re not driving onto your lot to schedule an appointment - your best customers are calling.”
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Marchex, Inc.
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