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|Marchex Releases Local Internet Report and LocalPoint Blog, Providing Perspectives on the Rapidly Growing Local Search Market|
SEATTLE, WA - September 12, 2007
Marchex, Inc. (NASDAQ: MCHX, MCHXP), a local online advertising company and leading publisher of local content, today announced that it has released 'Unlocking the Potential of the Local Internet,' a 12-page primer that combines a detailed overview of the local search market opportunity with concise and easy- to-reference charts covering the industry's key players and online destinations. The report, which features analysis of the specific challenges that those in the space need to overcome to truly unlock the huge potential of the local Internet, is available for free at www.localpoint.com.
Among the findings of today's 'Unlocking the Potential of the Local Internet' report, Marchex concludes that companies wishing to have large-scale success in local search will need to have the following characteristics:
Marchex today also announced that it has launched LocalPoint (www.localpoint.com), a blog dedicated to the local space, including the segments of local search, publishing and online advertising. LocalPoint is designed to provide marketers and others interested in the space with regularly updated industry analysis, news and commentary on emerging trends and innovations. Today, LocalPoint features inaugural posts from Marchex chairman and CEO Russell C. Horowitz and lead search architect Matthew Berk, both of whom will contribute to LocalPoint on an ongoing basis, along with others from Marchex including chief media officer Bill Day, president and chief operating officer John Keister, and Open List director Chris Linnett.
"Consumers today are increasingly using the Internet to research information about local services, and local online advertising revenue is expected to grow five times to more than $25 billion per year within ten years," said Keister. "As a company deeply immersed in local content publishing and online advertising, we designed the LocalPoint blog and today's report to serve as resources to help those interested in the local space make sense of the players, challenges and opportunities as the local landscape continues to grow and evolve."
About Marchex, Inc.
Marchex (www.marchex.com) is a local online advertising company and leading publisher of local content. Marchex's innovative advertising platform delivers search marketing products and services for local and national advertisers. Marchex's local content network, one of the largest online, helps consumers make better, more informed local decisions through its network of content-rich Web sites that reach tens of millions of unique visitors each month.
Forward looking statements:
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