Australian Consumers Will Call Businesses From Smartphones 7 Billion Times in 2016
Marchex Releases New Mobile Consumer Data for Ad:Tech Australia
To understand at scale how Australian consumers purchase products and
services through “click-to-call,”
“Although Australians are spending an increasing amount on e-commerce,
online sales account for just 4.5% of consumer purchases,” said
Among the findings announced today:
-
Marchex forecasts that Australian consumers will make more than 7 billion phone calls from smartphones to business in 2016, with nearly 3 billion coming directly from search engines results and advertisements. - Businesses are making it easy for consumers to contact them by phone. 80% of Australia’s top brands show a phone number in Google’s organic or paid results.
- 82% of phone calls made by Australians to businesses from smartphones are rich product and service conversations. Of those conversations, more than 25% are sales or appointments, a very high conversion rate compared to a click to a Web site.
- Unanswered phone calls, at 7%, represent missed opportunities by Australian businesses to connect with consumers interested in purchasing.
The full report can be found at: http://pages.marchex.com/australia-mobile-performance.html
SVP Marketing and Consumer Insights John Busby will be presenting the
data at ad:tech
About
Marchex Australia can be found at http://www.marchex.com.au/
Please visit www.marchex.com,
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or @marchex
on Twitter (Twitter.com/
View source version on businesswire.com: http://www.businesswire.com/news/home/20160314006141/en/
Source:
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
Marchex Corporate Communications
206-331-3434
pr(at)marchex.com