SEATTLE--(BUSINESS WIRE)--Mar. 26, 2013--
Marchex, Inc. (NASDAQ: MCHX), a leader in mobile performance
advertising, today announced a partnership with Geary LSF, a leading
digital agency based in San Francisco. Marchex will provide Geary LSF
with Call Analytics technology to boost customer conversions for the
agency’s clients.
By integrating Marchex Call Analytics, Geary LSF will better understand
the optimal media mix for its clients’ ad campaigns. Marchex will
aggregate campaign performance data, revealing which ads and keyword
searches drive phone calls. Marchex’s technology also measures the
quality of each call and significantly reduces unwanted calls from
telemarketers, among other advanced features.
“Marchex Call Analytics is an invaluable technology for our clients with
high call volume. In a data-driven business such as digital advertising,
and specifically paid search, these insights allow Geary LSF to continue
delivering more customers per campaign,” said Dan Oleson, Managing
Director of the Geary LSF San Francisco office.
Geary LSF recently conducted a case study of a client in the product
packaging and display industry and found that after integrating Marchex
Call Analytics, the client was able to boost conversion rates by 140% —
and drop cost-per-conversion by 40%.
“We look forward to delivering superior services to Geary’s clients with
our call analytics insights and technology platform,” said Harmen
Westra, Vice President of Sales for Marchex Call Analytics.
About Marchex
Marchex, Inc. delivers customer calls to businesses and analyzes those
calls so companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call
Analytics, which powers all of our advertising solutions, and allows
partners to leverage data and insights that accurately measure the
performance of mobile, online and offline call advertising; (2) Digital
Call Marketplace, which annually connects millions of consumer calls
to our advertisers from a range of mobile and online sources on a Pay
For Call basis; and (3) Local
Leads, a white-labeled, full-service digital advertising solution
for small business resellers that drives quality phone calls and other
leads to their small business advertisers. Marchex is based in Seattle.
To learn more, please visit www.marchex.com.
About Geary LSF Group
Geary LSF is an integrated, full service online marketing agency that
delivers more results per campaign by uniquely optimizing the digital
customer engagement path. It provides advertisers with comprehensive
services all under one roof: from Strategy to Development, Media
Planning to Placement, SEO, SEM, Analytics, Social, Local and Mobile
media services.
Headquartered in San Francisco, California, the 240-people strong Geary
LSF Group has offices on two continents and manages campaigns for more
than 450 brands worldwide including Club Med, Target, WD-40, Bumble Bee
Foods, MobiTV, Megapath, Aramark and several others. For more
information, please visit http://www.gearylsf.com.
Source: Marchex, Inc.
Marchex Public Relations
Sonia Krishnan, 206-331-3434
Email:
skrishnan(at)marchex.com
or
Geary LSF
Katie Colleton,
760-431-8594 x 1055
Marketing Manager
katie.colleton@gearylsf.com
