SEATTLE--(BUSINESS WIRE)--Feb. 26, 2013--
Marchex,
Inc. (NASDAQ: MCHX), the leader in mobile and call performance, today
announced an enhanced partnership with Kenshoo
(www.kenshoo.com),
the global leader in premium digital marketing technology, to make it
easier for digital agencies, media companies, publishers and others
managing local business campaigns to increase the number of phone calls
generated from paid search ads and gain insight into how these campaigns
perform.
Kenshoo has further integrated Marchex’s Call Analytics product directly
into the Kenshoo Local platform. This improves the setup, management and
reporting of tracked phone calls for Kenshoo’s clients across desktop
and mobile search campaigns and automatically optimizes for continued
success.
“Kenshoo recognizes Marchex as a leader in call analytics, and our
partnership continues a long history of Kenshoo offering its clients
best-in-class digital marketing solutions,” said Will Martin-Gill,
general manager of Kenshoo Search. “This integration makes it simple for
Kenshoo clients to set up Call Analytics to identify key customer
insights and drive greater performance.”
After enabling Call Analytics, Kenshoo Local clients can utilize call
data by:
-
Integrating call data into customer-facing reports
-
Accessing phone call recordings in the client reporting dashboard
-
Matching calls to keywords to inform automated bid policies and
improve campaign performance
“The telephone has been ubiquitous in our culture for more than a
century. The rise of the smartphone has only increased the importance of
calls as a conversion channel,” said Ziad Ismail, Vice President of
Product at Marchex. “With this partnership, Marchex expands our Call
Analytics platform to Kenshoo’s customers and combines the benefit of
two market-leading offerings.”
About Marchex
Marchex, Inc. delivers customer calls to businesses and analyzes those
calls so companies can get the most out of their mobile advertising.
Marchex supports its customers through a unique technology platform that
has three primary components: (1) Call
Analytics, which powers all of our advertising solutions, and allows
partners to leverage data and insights that accurately measure the
performance of mobile, online and offline call advertising; (2) Digital
Call Marketplace, which annually connects millions of consumer calls
to our advertisers from a range of mobile and online sources on a Pay
For Call basis; and (3) Local
Leads, a white-labeled, full-service digital advertising solution
for small business resellers that drives quality phone calls and other
leads to their small business advertisers. Marchex is based in Seattle.
To learn more, please visit www.marchex.com.
About Kenshoo
Kenshoo is a digital
marketing technology company that engineers premium solutions for
search marketing, social media and online advertising. Brands, agencies
and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social
to direct more than $25 billion in annual client sales revenue. The
Kenshoo Universal Platform delivers automation, intelligence,
integration and scale to make better marketing investments. With
campaigns running in more than 190 countries for nearly half of the
Fortune 50 and all 10 top global ad agency networks, Kenshoo clients
include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise,
iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group,
Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international
locations and is backed by Sequoia Capital, Arts Alliance and Tenaya
Capital. Please visit www.Kenshoo.com
for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names
may be trademarks of their respective owners.
Source: Marchex, Inc.
Marchex Public Relations
Sonia Krishnan, 206-331-3434
Email:
skrishnan(at)marchex.com
or
PReturn Inc.
Nick Olsen,
312-432-9407
Email: nolsen@preturn.com
