Light Reaction Launches M-Call, Click-to-Call Mobile Performance Product, In Partnership with Marchex
New Cost-Per-Call Product Enables Light Reaction and Xaxis Advertisers
to Drive And Measure Phone Leads Directly from Mobile Ads Across
Hundreds of
The new product incorporates Light Reaction’s outcomes-based,
pay-for-performance media model with advertisers paying only for ads
that generate in-bound calls. M-Call will run through Turbine, the next
generation data management platform (DMP) operated by Xaxis, enabling
brands to coordinate their click-to-call mobile campaigns with the rest
of their digital spend. Mobile inventory available to M-Call advertisers
includes mobile search, mobile display, in-app and mobile social. Call
Analytics, powered by
“Brands continue to challenge us to develop new ways to drive leads and
conversions through mobile-first products,” said
“With the massive adoption of smartphones, we have new opportunities to
connect with prospective customers to grow our business,” said
“Smartphones have changed how consumers are interacting with brands in
the “real world” and more than ever, marketers require visibility and
insights on mobile-influenced purchases,” said Pete Christothoulou,
Chief Executive Officer of
About Light Reaction
Light Reaction is a programmatic performance advertising business that
sells clearly defined customer outcomes. Part of Xaxis, the world’s
largest programmatic media and technology platform, Light Reaction’s
mobile-first approach to performance combines scientific insight with
the data resources and scale of Xaxis to deliver highly measurable
results for global advertisers. Light Reaction is available in 20
markets across
About Xaxis
Xaxis is a global digital media platform that programmatically connects
advertisers to audiences across all addressable channels. Through the
expert use of proprietary data and advertising technology along with
unparalleled media relationships, Xaxis delivers results for over 2,800
clients in 40 markets across
About
Please visit www.marchex.com,
blog.marchex.com or @marchex on Twitter (Twitter.com/
View source version on businesswire.com: http://www.businesswire.com/news/home/20150715005163/en/
Source: Light Reaction and
Harmonica / Light Reaction
Katy Saeger or Peter Epstein
+1
310-597-2337 or +1 323-251-3567
katy@harmonica.co
or peter@harmonica.co
or
Marchex,
Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
Marchex Corporate Communications
206-331-3434
pr(at)marchex.com