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Marchex And Adobe Media Optimizer Deliver Efficiency & Real-Time Insights to Search Marketers For All Keywords
New integration connects 100% of phone calls to keywords for sophisticated enterprise search marketing campaigns.
In addition, Marchex Search Analytics delivers automated insights on every phone call directly into Adobe Media Optimizer for each keyword, including call outcomes and Interactive Voice Response (IVR) inputs. These insights allow marketers to properly automate paid search bidding by allocating budgets towards keywords that best drive over-the-phone purchases.
Marchex Search Analytics is leveraged with Adobe Media Optimizer for
clients in many industries, including
The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and device. By partnering with Marchex, Adobe Media Optimizer can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.
“Our integration with Adobe Media Optimizer is for enterprise marketers
with massive keyword lists and complex campaign structures,” said
Please visit www.marchex.com,
or @marchex on Twitter (twitter.com/
About Adobe Media Optimizer
Adobe Media Optimizer is a programmatic ad-buying solution that helps advertisers forecast the best mix of search, display and social ads based on their budget. Adobe Media Optimizer also automates the execution of media plans and helps advertisers find the best way to deliver relevant content to their high-value audiences.
Trevor Caldwell, 206-331-3600
Marchex Corporate Communications