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Marchex and DoubleClick Search Deliver Transparency & Real-Time Insights to Search Marketers for Every Keyword
New integration connects 100% of phone calls to keywords for sophisticated search marketing campaigns.
The new integration is the only to deliver 100% keyword attribution for calls placed directly from paid search ads for an unlimited number of keywords and any campaign structure. In addition, Marchex Search Analytics delivers call intelligence data such as Interactive Voice Response (IVR) inputs for each keyword directly into DoubleClick Search. This allows marketers to optimize its search marketing efforts towards consumers that are most likely to purchase.
Marchex Search Analytics is leveraged with DoubleClick Search for
clients in many industries, including
The Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and every device. By partnering with Marchex, DoubleClick Search can deliver strategic insights that connect the dots between paid search and offline sales to drive higher levels of advertising performance and consumer engagement.
“Our integration with DoubleClick search is designed for the largest
search marketers with hundreds of thousands of keywords,” said
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About DoubleClick Search
DoubleClick Search gives advertisers the workflow tools, robust
reporting and bid optimization they need to get more value from their
search campaigns. Built on
Trevor Caldwell, 206-331-3600
Marchex Corporate Communications