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Marchex Announces New Integrations in Adobe Analytics Cloud to Drive Better Insights for Marketers
New integrations help marketers acquire and retain more of their best customers
“Today’s modern marketers are responsible for more than just driving
leads. They are on the hook for delivering revenue—optimizing their
marketing spend to customize and accelerate the buyer’s journey,” said
A recent study by BIA/Kelsey suggests that phone calls to businesses via smartphones will exceed 100 billion this year. With Marchex’s Omnichannel Analytics Cloud products and its identity resolution service – Marchex Audience Graph – marketers have a one-stop shop where they can mine real-time, offline consumer intent from calls, and store and activate that data using Adobe Experience Cloud components. A few scenarios include:
- Personalization – Marketers can leverage Marchex’s integrations with Adobe Analytics Cloud and Adobe Target, part of Adobe Marketing Cloud, to personalize website offers to drive incremental revenue.
- Remarketing – With Marchex’s Adobe Analytics Cloud integration, marketers can build audience segments based on specific products or offers mentioned during a phone call to orchestrate cross-channel hyper-targeted campaigns using Adobe Campaign. This includes the ability to remarket to callers who showed interest for a particular product or offer over the phone.
- Retention – Marketers can add caller sentiment data to Adobe Analytics Cloud to understand the potential for customer churn and drive brand loyalty by resolving service complaints over the phone.
“Having a comprehensive view of every customer interaction is imperative
for businesses in today’s digital age,” said
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About Adobe Experience Cloud
Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Cloud Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.