SEATTLE--(BUSINESS WIRE)--May 2, 2016--
Marchex
(NASDAQ: MCHX), a mobile advertising analytics company, today announced
the appointment of two new members to its senior leadership team. Anna
Forbes has joined as Managing Director, United Kingdom and John Carman
as Vice President of Enterprise Sales. Forbes will lead the company’s UK
sales and account management teams, while Carman will oversee enterprise
sales.
Forbes has more than 12 years of experience in enterprise technology and
advertising sales. Most recently, Forbes led the EMEA sales team at
AppNexus, a cloud-based software platform that optimizes the
programmatic sale and purchase of digital advertising. Prior to
AppNexus, Forbes served as Chief Operating Officer at Brainient, a
technology company that delivers interactive video advertising and
personalized video retargeting. At Marchex, Forbes will support the
growing demand in for the company’s industry-leading Marchex Call
Analytics platform.
Marchex Call Analytics brings next-generation call analytics
capabilities previously unavailable to marketers in the United Kingdom.
These include channel-specific solutions such as Marchex
Call Analytics for Search, the only solution that provides 100%
real-time attribution for phone calls from mobile search. In addition,
phone calls are analyzed by Marchex Call DNA, the only conversational
analytics solution that visually maps, classifies and scores every phone
call automatically.
“We’re seeing tremendous interest in Europe and the UK for
enterprise-class call analytics,” said Gary Nafus, Chief Revenue Officer
at Marchex. “Anna’s proven experience in advertising technology sales
and knowledge of the digital advertising ecosystem will be critical to
our accelerating opportunity in Europe.” In 2015, Marchex Call Analytics
has added customers in the region from a wide variety of industries,
including automotive, financial services, hospitality and directory
services.
Carman has more than 20 years of enterprise-class software sales and
account management experience. Most recently, Carman served as Vice
President, Enterprise Sales at Kenshoo, a leading marketing automation
platform that manages more than $5 billion in annual advertising spend
for global brands and agencies. Under his leadership, the company
rapidly expanded its client base in financial services, eCommerce,
Education and Travel. Prior to Kenshoo, he held leadership positions at
QlikTech and Oracle. At Marchex, Carman will lead the company’s
enterprise sales team.
“John is a proven sales leader that deeply understands the digital
marketing world,” said Gary Nafus, Chief Revenue Officer at Marchex.
“John’s skill in building momentum in key verticals such as financial
services will be instrumental to our growth.”
About Marchex
Marchex is a mobile advertising analytics company that connects online
behavior to real-world, offline actions. By linking critical touchpoints
in the customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit www.marchex.com,
www.marchex.com/blog
or @marchex
on Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the Company, its financial
information, and its business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160502005059/en/
Source: Marchex
Marchex, Inc.
Investor Relations:
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
Marchex Corporate Communications
206-331-3434
pr(at)marchex.com