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Marchex Call Analytics for Search 2.0 Delivers Industry-First Mobile Measurement Capabilities to Search Marketers
Analysis conducted by
Since launching in February as the only solution to provide 100 percent keyword attribution for all phone calls from mobile search, Marchex Call Analytics for Search has been adopted by enterprise customers in categories such as automotive, cable and satellite, health care, professional services, real estate and telecom.
New Marchex Call Analytics for Search 2.0 features include:
Call-Only Campaign Support – Call-only campaigns were
- Real-Time Call DNA – Automatically provides consumer intent data for enterprises that choose not to record phone calls using Real-Time Call DNA, an industry-first for clients in industries such as financial services and health care.
- Premium Conversations – Provides new, configurable options for advertisers to automatically identify conversations that drive leads, reservations, appointments or sales integrated directly into bid management platforms.
Automatic Setup for
Customers have this to say about Call Analytics for Search 2.0:
“Phone calls are an important part of our clients’ business and our
mobile advertising strategy,” said
Jacob Davis, VP Performance Strategy at Escelis. “By using Marchex, we can now attribute every click-to-call conversion to a paid search keyword. This has enabled my team to make real-time adjustments to drive stronger, more efficient performance for our paid search campaigns.”
“Call-only campaign support has enabled us to make keyword-level
optimizations to every type of mobile search campaign,” said
Brad Roberts, Vice President of Digital Marketing & eCommerce at AllConnect. “These new capabilities allow us to continually improve our advertising performance.”
“Our enterprise customers have challenged us to make click-to-call campaigns as trackable and actionable for marketers as e-commerce campaigns,” said Nair. “With this release, we can provide deep insights and 100 percent keyword attribution for the sophisticated paid search campaigns of large brand marketers.”
Senior Product Manager
Please visit www.marchex.com,
blog.marchex.com or @marchex on Twitter (Twitter.com/
Trevor Caldwell, 206-331-3600
Marchex Corporate Communications