New Search Essentials product helps every business understand what is
driving the phone call from their paid search strategies
SEATTLE--(BUSINESS WIRE)--Jun. 13, 2017--
SMX Advanced - Marchex
(Nasdaq: MCHX), a leading mobile advertising analytics company,
announced today at SMX
Advanced, the premier event for SEO and SEM professionals, that it
has extended the power of search to all companies with the availability
of Marchex Search Essentials, a new version of its leading Search
Analytics product. While previously targeted for enterprise-level
companies with large marketing budgets, Marchex Search Essentials can
now enable companies of all sizes to maximize their spend and increase
ROI on paid search campaigns.
“In today’s digital age, it’s critical for companies to be able to track
and measure paid search efforts, regardless of their size, industry or
budget. Our company is committed to extending data-driven insights to
all marketers,” said Guy Weismantel, Executive Vice President,
Marketing, at Marchex. “Removing the barrier to entry allows us to
provide a scalable option for smaller companies that want to participate
in and benefit from this space as well. All while still maintaining our
commitment to provide enterprise solutions for customers on the other
end of the spectrum.”
Marchex Search Essentials helps eliminate a major blind spot for
marketers by attributing every inbound phone call to a paid search
keyword. As a result, marketers have the insights they need to make
real-time adjustments to drive stronger, more efficient performance for
their paid search campaigns.
Marchex Search Analytics, initially launched in 2015, enables full
optimization for online data and call outcomes. It also provides
marketers with access to Marchex speech technology, including the high
intent signal which enables search marketers to optimize their campaigns
towards calls that are more likely to convert.
Marchex will present at SMX Advanced on Wednesday, June 14, at 1:45pm PT
in the session “How
to Maximize Performance from Your Paid Search Campaigns to Drive Calls
That Convert.” The speakers are Marchex’s EVP of Marketing, Guy
Weismantel; Director of Product and Engineering Sundi Raman; and Product
Marketing Manager Darlene Mate. Stop by to learn ways to optimize paid
search campaigns and how to make more strategic marketing decisions, or
visit Marchex at booth #41.
is a mobile advertising analytics company that connects online behavior
to real-world, offline actions. By linking critical touchpoints in the
customer journey, Marchex’s products enable a 360-degree view of
marketing effectiveness. Brands and agencies utilize Marchex’s products
to transform business performance.
Please visit www.marchex.com, www.marchex.com/blog
or @marchex on
Twitter (Twitter.com/Marchex), where Marchex discloses material
information from time to time about the company, its financial
information, and its business.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170613005505/en/
Source: Marchex, Inc.
Trevor Caldwell, 206-331-3600