New Research Group Finds that Five Percent of Mobile Phones Have
Already Connected to Advertisers Using Marchex
SEATTLE--(BUSINESS WIRE)--Nov. 17, 2011--
Today, Marchex (NASDAQ: MCHX) introduced the Marchex Institute, a newly
formed research group that provides customers and the digital
advertising industry with original insight, analysis and data on the
growing digital call advertising market. In one of its initial studies,
the Marchex Institute discovered that more than 15 million1,
or five percent of the approximately 300 million mobile phones in use
today in North America, have made a phone call to a business advertiser
utilizing Marchex’s Digital Call Advertising platform.
The Marchex Institute is a team of senior analysts dedicated to
leveraging the power and data from the growing digital call advertising
industry to help customers, and publishing research and reports based on
more than one billion minutes of anonymous call data. The team is led by
John Busby, Vice President of the Marchex Institute. This team provides
individual customers and the digital advertising industry with new
insights and data to better understand the value of phone calls as part
of digital marketing campaigns. The Marchex Institute both informs
customers about digital call advertising strategies and delivers
critical insights to advertisers’ call centers regarding ways to improve
their management of inbound consumer phone calls.
“For many businesses, phone calls have always been an important source
of new customers, and this data shows that consumers are making purchase
decisions as a direct result of interacting with content or advertising
on their mobile phones,” said John Busby, Vice President of the Marchex
Institute. “Advertisers have been challenged to successfully reach
mobile consumers, and we are providing our customers and the industry
with original research to help them better understand how to effectively
use these devices for one of the things they do best, drive phone calls.”
The Marchex Institute provides custom research to customers to showcase
how effective phone calls can be in capturing new sales prospects. For
example, a recent Marchex Institute study found phone calls to be highly
effective in driving in-person sales appointments. The study indicates
that Marchex has driven over 1 million2 in-person sales
appointments so far in 2011, such as hiring a pest control specialist,
ordering satellite or cable TV, or arranging a home security system.
“As a leader in this growing digital call advertising market, we saw an
opportunity to create the Marchex Institute to help our customers, but
also, we will provide thought leadership about the trends and
opportunities to the broader industry,” said Pete Christothoulou, COO at
Marchex. “We will now be able to utilize and leverage the abundance of
raw call data from our broad Digital Call Marketplace to help our
customers make more informed decisions about their digital call
advertising strategy.”
About Marchex:
Marchex’s mission is to unlock local commerce globally by helping
advertisers reach customers through the phone when they are ready to buy.
Our performance-based call advertising products, Marchex Call Connect
and Marchex Call Analytics, are reinventing how businesses acquire and
upsell new customers through phone calls. Our award-winning Small
Business Solutions products empower businesses to efficiently monitor
their online presence, communicate with their customers, and acquire new
ones. Every day, our products support hundreds of thousands of
advertisers and partners, ranging from global enterprises to local
businesses.
For more information about Marchex (NASDAQ: MCHX), please visit www.marchex.com.
1 Findings derived from Marchex internal sampling set of
calls.
2 Findings derived from Marchex internal sampling set of
calls.
Source: Marchex
Marchex
Investor Relations
Trevor Caldwell, 206-331-3600
ir@marchex.com
or
Media
Inquiries
Jim Cullinan, 206-331-3523
pr@marchex.com
