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Marchex Launches Breakthrough Analytics Product to Solve $4 Billion Blind Spot in Mobile Advertising
The launch of Call Analytics for Search closes a massive attribution gap
for marketers who spent
Marchex’s new technology gives enterprise-level advertisers:
- 100% keyword attribution from all phone calls driven from mobile search.
-
Real-time conversion data using
Marchex Call DNA technology to identify those calls that are most likely to convert into sales. - Automated setup and synchronization with leading bid-management platforms, such as DoubleClick, Kenshoo and Marin, which allows search marketers to measure and improve campaigns accurately in real time.
For Allconnect, a company that offers customers a convenient single
source to compare and connect integrated media, broadband, home
protection, energy and green products, Call Analytics for Search boosted
gross profit for click-to-call campaigns by 50% and decreased its
cost-per-acquisition by 43%, said
“The real-time data really boosted our results and showed us where we had untapped opportunities,” Roberts said. “No other product on the market has been able to optimize our results in this way. As a company that is constantly looking for innovative technology to enhance our business, we are really excited to see that this product is moving to the next stage.”
The sheer magnitude of the
“Advertisers have been pouring billions of dollars into click-to-call ads without 100% measurement of which keywords produce phone calls and which ones don’t,” Nair said. “That kind of waste is unconscionable and we are determined to put an end to it.”
Nair will be a featured speaker on a webcast today on mobile search
called “Turn Mobile Search Ads into Converted Calls – and New Business –
in 2015” at
About
Please visit www.marchex.com or @marchex on Twitter to learn more.
Source:
Media Inquiries
Pointer PR
Mark Peterson, 206-390-0204
Email:
mark(at)pointerpr.com
or
Marchex Investor Relations
Trevor
Caldwell, 206-331-3600
Email: ir(at)marchex.com