SEATTLE--(BUSINESS WIRE)--Apr. 20, 2016--
a leading mobile advertising analytics company, today announced the
appointment of Ziad Ismail as Chief Product Officer.
Ismail, who previously served as the Senior Vice President of Product
and Engineering at Marchex, will continue leading the Product and
Engineering organization and focus on building the most powerful set of
enterprise analytics tools that enable global marketers and their
agencies to deeply understand the online-to-offline path to purchase and
maximize advertising returns.
Ismail joined Marchex in 2011 and has played a leading role in shaping
Marchex’s product strategy and helping to build a leading engineering
organization. He has accelerated innovation by delivering industry-first
enterprise analytics products that meaningfully improve client ROI,
including Marchex Search Analytics, Marchex Display Analytics and
Marchex Call DNA. Prior to joining Marchex, Ismail held various
leadership roles at Microsoft from 2004 to 2011 in new product
categories, helped launch the company’s mobile search and mobile
advertising efforts and oversaw product planning for Windows Phone.
Prior to Microsoft, Ismail was the founder and CEO of several companies,
including CitiKey, an award-winning mobile local company started in 1997
in Stockholm, Sweden. Ismail received his M.B.A. from Harvard Business
School and M.Sc in Computer Science from the Royal Institute of
Technology in Sweden.
"I’m amazed by Ziad’s passion for developing high-performing teams and
breakthrough products that bring visibility and accountability to mobile
media," said Marchex CEO Pete Christothoulou. "He has incredible empathy
for the challenges marketers face as they transition to mobile-centric
customer acquisition initiatives. Ziad will continue to play a lead role
as Marchex expands its suite of enterprise analytics products, all of
which empower global marketers to meaningfully and efficiently grow
"I'm thrilled to expand my work with the amazing team at Marchex,"
Ismail said. "We are on the front lines of a new era in digital
marketing analytics: measuring online-to-offline actions. This is a
giant and unsolved opportunity and we are committed to becoming the
platform of record for the largest global brands and their agencies.”
Marchex is a leading mobile advertising analytics company that connects
online behavior to real-world, offline actions. By linking critical
touchpoints in the customer journey, Marchex’s products enable a
360-degree view of marketing effectiveness. Brands and agencies utilize
Marchex’s products to transform business performance.
Please visit www.marchex.com,
or @marchex on Twitter (Twitter.com/Marchex), where Marchex discloses
material information from time to time about the Company, its financial
information, and its business.
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Marchex Corporate Communications