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Marchex Institute Releases New Study That Finds 60% of Calls to Businesses Result in Product or Service Discussions
Marchex Study Finds Phone Calls are a
In the study,
- 60% of all calls from digital advertising are product and service discussions, and 80% of calls longer than one minute are product and service discussions.1
- Most of the other calls generated by digital advertising are not answered by the business, suggesting that one of the best things that businesses can do to improve their bottom line is to do a better job of answering the phone!
- A simple Interactive Voice Response (IVR) system is effective at qualifying calls.
Instant, one-click calling capabilities of mobile phones and desktop VoIP services have started to significantly change the digital advertising landscape. Advertisers who may have been initially uncertain about mobile advertising should now incorporate click-to-call, bid per call and Pay For Call advertising into their existing digital advertising campaigns or risk losing significant lead traffic.
Interested parties can register at:
Marchex's mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.
Our performance-based call advertising products, Marchex Call Connect and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Solutions products empower businesses to efficiently acquire new customers. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.
For more information about
1 Findings derived from sampling set of calls.
Source: Marchex, Inc.
Marchex Corporate Communications
Tamara Colagrossi, 206-331-3631