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Mid-Market Companies Ring Up More Sales From Mobile Search with Marchex Search Analytics Standard
Developed for marketers that do not have access to bid management platforms or conversion data, Search Analytics Standard enables brands and agencies to measure the value of keywords that drive sales from the billions of phone calls that consumers make to businesses directly from click-to-call ads each year.
Marchex Search Analytics Standard removes a major blind spot for marketers by attributing every inbound phone call from call extensions and landing pages to a paid search keyword. Additionally, for customers who are unable to access their conversion data, Search Standard uses Marchex’s proprietary Call DNA technology to help identify quality calls so customers can optimize for caller intent. Marchex Search Standard reveals powerful data and insights that helps marketers optimize search campaigns to generate the types of phone calls that really matter: new sales.
“Our mid-market customers have challenged us to make click-to-call
campaigns as trackable and actionable as possible,” said
Marchex Search Analytics was initially launched in 2015, as a
first-of-its-kind platform for enterprise search marketers that spend
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Trevor Caldwell, 206-331-3600