Auto Dealers Can Increase Daily Revenue by as Much as 30% by Using Marchex Call Analytics Technology
Marchex Call Analytics Helps Advertisers Identify Missed Sales Opportunities
As a leading provider of call tracking and analytics to businesses, including auto dealers and marketers,
Based on an internal sampling of call data for auto industry customers,
- More than 70% of product or service calls to auto dealers mention a vehicle make and model
- More than 40% of callers provide their contact information
- More than 25% of total calls to auto dealers go unanswered (or go straight to voicemail)
Additionally, customers from other industries that leverage the
- An increase in daily revenue. Customers have reported increases in daily revenue as high as 30% by using Marchex Call Analytics’ call analysis capabilities to screen phone calls and identify missed sales opportunities
- A significant lift in advertising ROI. New customers of
Marchex Call Analytics have experienced as much as a 100% increase in advertising ROI by leveraging call tracking and analytics capabilities to accurately measure calls as a key conversion metric from their online and offline advertising campaigns
“As we looked at the data from our automotive clients, a clear trend emerged fairly quickly,” said
About
About
Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers through the phone when they are ready to buy.
Our performance-based call advertising products, Marchex Call Connect and Marchex Call Analytics, are reinventing how businesses acquire and upsell new customers through phone calls. Our award-winning Small Business Solutions products empower businesses to efficiently acquire new customers. Every day, our products support hundreds of thousands of advertisers and partners, ranging from global enterprises to local businesses.
For more information about
Source:
Marchex Corporate Communications
Tamara Colagrossi, 206-331-3631
Email: tcolagrossi(at)marchex.com
or
Marchex Investor Relations
Trevor Caldwell, 206-331-3600
Email: ir(at)marchex.com