Digital Advertising Veteran Clark Kokich Joins Marchex as Chief Strategy Officer to Help Accelerate Company’s Mobile Advertising Leadership and Customer Development
Kokich most recently served as Chairman of Razorfish, one of the largest
digital marketing agencies in the world, where he also held the roles of
CEO and President. During his tenure, Kokich expanded the
He also oversaw strategic direction at Razorfish and entrenched himself
with clients, shaping digital innovation from the ground up. Razorfish
was the largest operating division within aQuantive, an advertising
technology and services giant, and Kokich helped grow the company from
pre-IPO status in 1999 to more than
Kokich’s background in shepherding offline advertisers into the online
world in the late ‘90s and through the next decade transformed
advertising performance for marketers. Early on, as consumers began
migrating to the Internet, advertisers were skeptical of online
advertising and unsure of how to leverage it to drive sales. Kokich says
he sees the same parallel happening now with the rapid shift from
desktop to mobile and that
“What Marchex is doing solves a huge problem for marketers,” Kokich said. “Phone calls will be one of the leading performance drivers in mobile and local marketing. The combination of Marchex’s proprietary Call Analytics technology and its Pay For Call business model creates a gigantic opportunity for us to own this space.”
In his new role, Kokich will be working closely with
“Clark’s unique skills, insights and experience with transformative markets, combined with his deep understanding of sales, client development and marketing, is precisely what we need as we look to accelerate our opportunity with mobile and call advertising,” Horowitz said.
“We are first and foremost a customer-focused company. And there is no
one better than Clark when it comes to strategically understanding the
needs of clients and how to develop those relationships,” said Pete
Christothoulou, President of
About Marchex
Source:
Marchex Corporate Communications:
Sonia Krishnan, 206-331-3434
Email:
skrishnan(at)marchex.com