Independent Total Economic Impact Studies Detail the Performance Improvements Clients Achieve by Using Marchex Platform
The goal of the studies was to examine the total economic impact and
potential return on investment that enterprise marketers may realize by
deploying the
The results of the Total Economic Impact analysis for a US-based provider of security solutions are as follows1:
-
Over a three-year period Marchex Call Marketplace generated
$57.8 million in incremental revenue, and doubled the lead-to-conversion ratio for new inbound phone calls to 30%. -
The
Marchex platform contributed to a return on investment of 53% over a three-year period with a payback of less than one month. -
The
Marchex platform saved time for this organization in mobile advertising strategy, report generation and data analysis, and development of creatives.
“Marchex continuously improves our campaigns’ lead-to-sale conversion
ratios, resulting in better efficiency of our marketing investment and
enabling adaptability to test new sources,” said a representative of the
company interviewed by
The results of the Total Economic Impact analysis for a global provider of print and digital advertising services are as follows2:
-
The
Marchex platform boosted client retention rate by 3% andMarchex Call Marketplace preserved more than$2.3 million in revenue each year by proving the value of the organization's pay-per-call program. -
The
Marchex platform contributed to a return on investment of 48% over a three-year period with a payback of less than one month. -
Marchex Call Marketplace generated
$2 million in incremental revenue by delivering additional calls to the organization's clients.
“Call Analytics data is one of the primary tools that we’re using in
conversations with prospective clients,” said a representative of the
organization interviewed by
“We believe these studies validate that enterprise marketers care deeply
about mobile performance and highlight how Marchex’s technology
facilitates stronger customer relationships and loyalty based on human
interaction,” said Pete Christothoulou, CEO of
A webinar will be conducted on the Total Economic Impact Study with
panelists
The complete studies are available for download here.
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1 The Total Economic Impact™ Of Marchex Call Marketplace And
Call Analytics, a commissioned study conducted by
2 The Total Economic Impact™ Of Marchex Call Marketplace And
Call Analytics, a commissioned study conducted by
View source version on businesswire.com: http://www.businesswire.com/news/home/20151020005456/en/
Source:
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
Corporate Communications
206-331-3434
pr(at)marchex.com