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Marchex and 7 Partnership Delivers Digital Marketing Automation for Inbound Call Campaigns
Partnership enables marketers to integrate and measure offline calls, gain untapped insights, and optimize customer acquisition campaigns
Consumers place billions of phone calls to businesses each year directly
from mobile advertisements and other digital marketing channels.
According to research and advisory firm BIA/Kelsey, ‘click-to-call’
commerce drives more than
The 7 Customer Acquisition Cloud, which includes 7 Chat, 7 Personalization and 7 Predictive Search Bidding, enables marketers to better influence consumers at every touch point. Leveraging more than 1.5 billion consumer interactions that happen annually on the 7 platform, the 7 Customer Acquisition Cloud enables marketers to increase their understanding of how media spending is driving revenues and adapt their strategies across digital marketing campaigns, including search, display, social, mobile and video.
Under the partnership, the Marchex Analytics platform measures offline sales, audiences and consumer intent from digital advertisements across every channel and every device, allowing the 7 Customer Acquisition Cloud to measure and automate digital campaigns that drive to offline sales.
“Without proper attribution, it’s impossible to optimize marketing
“High-frequency bidding offers exciting new capabilities, but until now,
brands that drive phone calls from paid search have been unable to take
advantage of them,” said
7 is redefining the way that companies interact with consumers. The company’s customer engagement platform assists several hundred million visitors across all channels, and engages in more than 1.5 billion conversations annually, most of which are automated. Using 7 solutions, many of the world’s largest and most recognizable brands are anticipating and acting on consumer intent to create more personalized customer experiences. This shift to an intent-driven engagement strategy results in an order of magnitude improvement in digital adoption, customer satisfaction, and revenue growth. For more information, visit: http://www.247-inc.com.
7 is a registered trademark of 24/7
Please visit www.marchex.com,
or @marchex on Twitter (twitter.com/
Trevor Caldwell, 206-331-3600
Marchex Corporate Communications