Marchex Launches Breakthrough Mobile Analytics Product For $27 Billion Display Advertising Industry
Industry-First View-Through Metric For Inbound Calls Measures 98 percent of Calls Unseen By Traditional Analytics Products
Traditional call analytics products are limited to measuring when
consumers make a phone call directly from a display advertising unit or
landing page. A new report released today by
Marchex Display Analytics provides an industry-first view-through metric for inbound phone calls, enabling digital marketers to measure the ROI of programmatic campaigns by connecting offline phone calls with display impression data, even when a phone call occurs weeks or months after exposure to an ad. The reports are delivered real-time and track cross-device conversions, providing marketers with actionable intelligence to shift towards display tactics that produce positive returns.
Data from Marchex Display Analytics shows that including attribution for
inbound calls can reduce cost per conversion for display campaigns by
more than 45 percent. “Inbound phone calls are a massive attribution gap
for display marketers,” said
Marchex Display Analytics is integrated with leading programmatic
display advertising platforms, including Rocket Fuel and MediaMath.
“Brands with national call centers are very interested in connecting ad
exposure to inbound phone calls and our partnership with
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Source:
Marchex, Inc.
Investor Relations
Trevor Caldwell, 206-331-3600
ir(at)marchex.com
or
Media
Inquiries:
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