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Marchex Recognized as Industry Leader in Applied Conversation Intelligence by Independent Research Firm
According to the report, “Conversational Intelligence has taken on first-order importance among customer experience, contact center, and Digital Transformation professionals as a fundamental business asset. Successfully leveraging NLP and AI-infused analytics to capture and analyze customer conversations is improving sales and marketing campaigns, customer experiences, and employee productivity.”
- Advanced AI models built on a large-scale conversational data set of 1+ billion minutes of consumer-to-business conversations processed annually. Marchex AI goes well beyond the keyword spotting approach prevalent in the industry.
- Multichannel conversation intelligence expansion - SMS text, messaging, and outbound calls, extending Marchex’s ability to use artificial intelligence to surface deep consumer intent signals across text, messaging, and voice communication channels.
Cross-platform conversation intelligence expansion - Enables sales and marketing teams to apply conversation intelligence services to conversations that originate in a growing set of other (non-
Marchex) communication platforms that include CPaaS, UCaaS, CCaaS and other solution provider offerings.
This is the second leadership appearance for
“Marchex’s unique position in the conversational ecosystem is again being recognized as our innovative, AI-powered sales engagement and marketing solutions enable businesses to improve buying experiences and win more sales,” said
The Opus report continues, “All businesses face organizational and technical challenges as they try to align sales & marketing, increase revenue, and provide better visibility into customer behaviors and insights. Successful Conversational Intelligence initiatives promote collaboration, accelerate sales, enhance employee productivity and job satisfaction, enable agent training, improve chatbots and intelligent assistants, and provide a defined competitive advantage. Conversational Intelligence has important roles to play in qualifying leads and increasing the productivity of salespeople. Pre-sales and sales assistants provide important functions for live reps, such as scheduling sales calls, composing and delivering follow-up emails and other activities to transform leads into qualified customers.”
The complete Opus Research Intelliview Report is available for download at https://learn.marchex.com/2021-opus-research-conversational-intelligence-intelliview-report.
Marchex’s award-winning conversation intelligence platform, featuring AI-powered sales engagement and marketing solutions, helps businesses turn strategic insights into the actions that drive their most valued sales outcomes. Our multichannel voice and text capabilities enable sales and marketing teams to deliver the buying experiences that today’s customers expect.