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Marchex White Paper Highlights Call-Based Advertising as the Next Generation of Digital Marketing
SEATTLE – July 6th, 2010 – Marchex, Inc. (NASDAQ: MCHX) today announced the availability of a new white paper for advertisers and agencies, The Re-Evolution of the Phone Call: Eight Reasons to Focus on Call Advertising.
The white paper highlights eight changes in the digital marketing landscape that are rapidly laying the groundwork for call-based advertising products to emerge as a critical and efficient marketing opportunity for advertisers:
1. Advertisers, weary of increasing search and online lead prices, are reconsidering calls as a lead form.
2. Mobile search will provide advertisers a new, efficient channel for driving calls.
3. Opportunities to drive calls via online and mobile directories will multiply.
4. Paid directory assistance will transition to ad-supported and drive calls to advertisers.
5. PC-based call providers will launch massive, ad-supported models to boost adoption.
6. Phone numbers will re-emerge in online ad copy due to pressure from local advertisers.
7. Carriers will continue their transition to ad-supported models.
8. As calls become more central to the marketing mix, contact lists will emerge.
Many businesses rely largely or solely on voice contact with customers to make sales or to cultivate relationships, explains Brent Turner, Executive Vice President of Call Advertising Products for Marchex. Therefore every year these businesses unleash massive advertising spends across a variety of media sources explicitly to drive calls from potential customers. Historically most of this money has gone into traditional channels like print, radio or television. However, we are seeing digital marketers move increasing amounts of their budgets into channels like VoIP and mobile that drive phone calls much more efficiently.
Marchex’s Pay-for-Call Exchange (http://www.marchex.com/payforcall) has provided significant ROI for its customers, including an average call conversion for many ranging from 20 percent to 30 percent, with some advertisers seeing as high at 50 percent.
In addition to its growing roster of advertiser customers, Marchex has built a large publisher network consisting of over 50 relationships spanning online, mobile and offline channels.
The Eight Reasons to Focus on Call Advertising white paper is available to view and download at: http://www.marchex.com/whitepaper.
Marchex’s mission is to unlock local commerce globally by helping advertisers reach customers wherever they may be – in mobile, offline and online channels, including on our own local and category websites.
Our performance-based call advertising products, the Marchex Pay-For-Call Exchange and Marchex Call Analytics, are reinventing how businesses acquire new customers through the phone. Our award-winning Small Business Marketing products empower local businesses to efficiently monitor their online presence, communicate with their customers, and acquire new ones. Every day, our products support tens of thousands of advertisers and partners, ranging from global enterprises to local businesses.
For more information about Marchex, please visit www.marchex.com.
This press release contains forward-looking statements that involve substantial risks and uncertainties. All statements, other than statements of historical facts, included in this press release regarding our strategy, future operations, future financial position, future revenues, acquisitions, projected costs, prospects, plans and objectives of management are forward-looking statements. We may not actually achieve the plans, intentions or expectations disclosed in our forward-looking statements and you should not place undue reliance on our forward-looking statements. Actual results or events could differ materially from the plans, intentions and expectations disclosed in the forward-looking statements we make. There are a number of important factors that could cause Marchex's actual results to differ materially from those indicated by such forward-looking statements which are described in the "Risk Factors" section of our most recent periodic report and registration statement filed with the SEC. All of the information provided in this release is as of July 6th, 2010 and Marchex undertakes no duty to update the information provided herein.
For further information, contact:
Marchex Investor Relations
Nyhus Communications for Marchex